brand loyaltynoun [ U ]
uk/ˈbrænd ˌlɔɪ.əl.ti/us/ˈbrænd ˌlɔɪ.əl.t̬i/the habit of always buying a product with the same name, made by the same company:
All manufacturers want to encourage brand loyalty to their own products.
Thesaurus: synonyms and related words
Buying
- acquisitiveness
- approval
- bid
- bidding war
- bite
- bulk-buy
- buy-in
- import
- load up on sth
- money-off
- on the slate idiom
- order form
- order sth in
- outbid
- over the counter idiom
- shop around
- shopaholic
- shopping
- stock up
- trade-in
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