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单词 Boston Matrix
释义
  • Business

Boston Matrixnoun [ C, usually singular ]

ukusalso growth-share matrix, BCG matrix, BCG growth-share matrix

MARKETING a measurement of how successful a company's products are compared to competitors' products, calculated by looking at each product's share of sales in its particular market and that market's rate of growth

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更新时间:2024/9/20 12:10:51