bookbuildingnoun [ U ]
also book building uk/ˈbʊkˌbɪldɪŋ/usFINANCE, STOCK MARKETa process in which financial advisers ask important investors how many shares they might buy and at what price in order to decide the price at which to sell the shares:
After completing its book building exercise BSkyB said it would issue 19m new shares at £8.25 each.