below-the-lineadjective
also below the line, abbreviation BTL ukusMARKETING relating to advertising, such as trade shows and direct mail, which communicate more directly with customers and are less expensive than television and newspaper advertising:
below-the-line marketing.
This year marks the first time her agency will get more of its revenues from below-the-line work than from creating TV, print, or radio ads.
ACCOUNTING relating to a company's unusual costs or income, which are added or taken away after calculating total profit:
Insurance settlements and lawsuit payouts are generally considered below-the-line costs.
TAX in the US, relating to costs that can reduce the income you pay tax on:
Below-the-line deductions are deductible only to the extent that they exceed 2% of your adjusted gross income.
below the line
adverb
ACCOUNTING
Industry is anxious about the prospect of accounting changes, which will reduce opportunities for carrying costs below the line.
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above-the-line