hypenoun [ U ]
uk/haɪp/us/haɪp/informala situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest:
media hype
There's been a lot of hype around/surrounding his latest film.
I've been put off reading the book by all the hype.
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- CRM
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- mailshot
- ono
- overvalue
- own brand
- patter
- personal ad
- PR
- want ad
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hypeverb [ T often passive ]
uk/haɪp/us/haɪp/also hype upto repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest:
It's being hyped as the musical event of the year.
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- CRM
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- mailshot
- ono
- overvalue
- own brand
- patter
- personal ad
- PR
- want ad
See more results »
Phrasal verb(s)
hype sb up