astroturfingnoun [ U ]
uk/ˈæs.trəʊ.tɜː.fɪŋ//ˈæs.troʊ.tɝː.fɪŋ/specializedthe practice of a company creating positive comments about their product or service or paying for them to be published, when these appear to come from ordinary members of the public:
He accused the company of engaging in what he called a massive campaign of "astroturfing" - planting positive comments about a service on blogs.
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- freesheet
- mailshot
- ono
- overvalue
- own brand
- patter
- personal ad
- PR
- want ad
See more results »