replay value
noun /ˈriːpleɪ væljuː/
  /ˈriːpleɪ væljuː/
[uncountable]- the quality in a video game, music recording, etc. of being suitable for or worth playing more than once synonym replayability
- To add replay value, each level has two sets of collectibles and time challenges.
 - Even the lyrics are not enough to give this song replay value.