inroad
noun /ˈɪnrəʊd/
/ˈɪnrəʊd/
Idioms - inroad (into something) something that is achieved, especially by reducing the power or success of something else
- This deal is their first major inroad into the American market.
Word Originmid 16th cent. (originally referring to a hostile attack or raid): from in + road (from an early use in the sense ‘riding’).
Idioms
make inroads into/on something
- if one thing makes inroads into another, it has a clear and definite effect on the second thing, especially by reducing it, or influencing it
- Tax rises have made some inroads into the country's national debt.
- By the 1950s, television had made great inroads into the territory of the news magazines.