recommended retail price
noun /ˌrekəmendɪd ˌriːteɪl ˈpraɪs/
/ˌrekəmendɪd ˌriːteɪl ˈpraɪs/
(abbreviation RRP)
- (in Britain) a price that a company recommends for one of its products. Shops may then sell the product at this price, but are not legally required to do so.