hype
noun /haɪp/
  /haɪp/
[uncountable] (informal, disapproving)- advertisements and discussion in the media telling the public about a product and about how good or important it is- marketing/media hype
- Don't believe all the hype—the book isn't that good.
 Extra Examples- The movie failed to live up to all the hype.
- This new game is getting plenty of hype.
- the hype surrounding her latest book
 Oxford Collocations Dictionaryadjective- media
- marketing
- pre-fight
- …
 - live up to
- get
- believe
- …
 - surround something
 - hype about
 Word Origin1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.