high-concept
adjective /ˌhaɪ ˈkɒnsept/
/ˌhaɪ ˈkɑːnsept/
- (used about an idea in a film or television story) very interesting and unusual but simple to explain and likely to be popular with a wide audience
- “Honey, I Shrunk the Kids” is a high-concept comedy about a scientist who accidentally, well, shrinks his kids.