conceit
noun /kənˈsiːt/
  /kənˈsiːt/
 - [uncountable] (disapproving) the fact of being too proud of yourself and what you do- I can say without conceit that I have talent.
 
- [countable] (formal) an artistic effect or device, especially one that is very clever or tries to be very clever but does not succeed- The ill-advised conceit of the guardian angel dooms the film from the start.
- The director’s brilliant conceit was to film this tale in black and white.
 
- [countable] (specialist) a clever expression in writing or speech that involves a comparison between two things synonym metaphor- The idea of the wind singing is a romantic conceit.
 
Word Originlate Middle English (in the sense ‘notion’, also ‘quaintly decorative article’): from conceive, on the pattern of pairs such as deceive, deceit.