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commercial adjective OPAL W /kəˈmɜːʃl/ /kəˈmɜːrʃl/ jump to other results [usually before noun] connected with the buying and selling of goods and services- residential and commercial properties
- a commercial building/development
- (especially North American English) commercial real estate
- commercial activities
- They have offices in the commercial heart of the city.
- She is developing the commercial side of the organization.
- a commercial vehicle (= one that is used for carrying goods or passengers who pay)
Synonyms economiceconomic- financial
- commercial
- monetary
- budgetary
These words all describe activities or situations that are connected with the use of money, especially by a business or country.- economic connected with the trade, industry and development of wealth of a country, an area or a society:
- This book deals with the social, economic and political issues of the period.
- financial connected with money and finance:
- She had got into financial difficulties.
- Tokyo is a major financial centre.
- commercial connected with the buying and selling of goods and services.
- monetary (formal or finance) connected with money, especially all the money in a country:
- closer European monetary union
- budgetary (finance) connected with a budget (= the money available or a plan of how it will be spent).
Patterns- economic/financial/commercial/monetary/budgetary affairs/decisions
- the economic/financial/commercial/budgetary climate
- the economic/financial/commercial side of something
- a(n) economic/financial/commercial centre
Topics Businessb1 [only before noun] making or intended to make a profit- The movie was not a commercial success (= did not make money).
- Risks arise when state-owned enterprises begin operating as commercial entities.
- policies to attract new industrial or commercial enterprises
- They are keen to see the technology licensed for commercial use.
- The data cannot be used for commercial purposes.
- The newspaper is acting solely in its own commercial interests.
- commercial baby foods
- the first commercial flights across the Atlantic
Synonyms successfulsuccessful- profitable
- commercial
- lucrative
- economic
These words all describe somebody/something that is making or is likely to make money.- successful making a lot of money, especially by being popular:
- The play was very successful on Broadway.
- The company has had another successful year.
- profitable making a profit:
- a highly profitable business
- commercial [only before noun] making or intended to make a profit:
- The movie was not a commercial success (= made no profit).
- lucrative (of business or work) producing or paying a large amount of money; making a large profit:
- They do a lot of business in lucrative overseas markets.
- economic (often used in negative sentences) (of a process, business or activity) producing enough profit to continue:
- Small local shops stop being economic when a supermarket opens up nearby.
Patterns- a successful/profitable/lucrative business
- a successful/profitable/lucrative year
- a(n) commercial/economic success
Extra Examples- His first jobs were in the commercial sector.
- They are an educational charity, not a commercial publisher.
- The decision has been made on a purely commercial basis.
Topics Businessb1 - (disapproving) more interested in profit and being popular than in quality
- Their more recent music is far too commercial.
- The show was unashamedly commercial, with little artistic merit.
- (of television or radio) paid for by the money charged for broadcasting advertisements
- a commercial radio station/TV channel
commercial noun /kəˈmɜːʃl/ /kəˈmɜːrʃl/ jump to other results - an advertisement on television, on the radio or on a website
- a TV/television commercial
- a radio commercial
- a Republican campaign commercial
- The marketing campaign is starting with four online commercials.
- in a commercial actors in commercials
- She began her career appearing in commercials.
- commercial for something He did a number of commercials for major brands.
Synonyms advertisementadvertisement- publicity
- ad
- commercial
- promotion
- trailer
These are all words for a notice, picture or film telling people about a product, job or service.- advertisement a notice, picture or film telling people about a product, job or service; an example of something that shows its good qualities; the act of advertising something and making it public:
- They ran advertisements on TV and on social media.
- Dirty streets are no advertisement for a prosperous society.
- publicity [U] the business of attracting the attention of the public to somebody/something such as a company, book, film, film star or product; the things that are done to attract attention:
- She works in publicity.
- There has been a lot of advance publicity for her new film.
- ad, advert (informal) a notice, picture or film telling people about a product, job or service:
- We put an ad on that website.
- an ad for a new chocolate bar
- commercial an advertisement on television or on the radio.
- promotion a set of advertisements for a particular product or service; activities done in order to increase the sales of a product or service:
- a special promotion of local products
- She works in sales and promotion.
- trailer (especially British English) a series of short scenes from a film or television programme, shown in advance to advertise it.
Patterns- (a/an) advertisement/publicity/ad/commercial/promotion/trailer for something
- a TV/television/radio/cinema advertisement/ad/commercial/promotion
- an online/internet advertisement/ad/commercial/promotion
- to run/show a(n) advertisement/ad/commercial/trailer
Collocations TelevisionTelevisionWatching- watch television/TV/a show/(British English) a programme/(North American English) a program/a documentary/a pilot/a rerun/a repeat
- see (especially British English) an ad/(especially North American English) a commercial/the news/the weather
- catch/miss a show/a programme/a program/an episode/the news
- pick up/reach for/grab the remote (control)
- change/switch channel
- surf (through)/ (especially North American English) flip through/ (especially British English) flick through the channels
- sit in front of/switch on/switch off/turn on/turn off the television/the TV/the TV set
- have/install satellite (TV)/cable (TV)/a satellite dish
Showing- show a programme/a documentary/an ad/a commercial
- screen a programme/a documentary
- run an ad/a commercial
- broadcast/ (especially North American English) air/repeat a show/a programme/a documentary/an episode/a series
- go out/air/be recorded live
- attract/draw (in)/pull (in) viewers
- be a hit with viewers/audiences/critics
- get (low/high) ratings
Appearing- be on/appear on television/TV/a TV show
- take part in a phone-in/a game show/a quiz show/a reality TV show
- host a show/a programme/series/a game show/a quiz show/a talk show/(British English) a chat show
- be/become/work as a/an (British English) TV presenter/talk-show host/sports commentator/anchorman/(British English) newsreader
- read/present the news
- appear/perform live (on TV)
Programme-making- do/film/make a show/a programme/a documentary/an episode/a pilot/a series/an ad/a commercial
- work on a soap (opera)/a pilot (episode)/a sitcom
- write/produce a drama/sitcom/spin-off/comedy series
Culture advertisingadvertisingMost companies in Britain and the US have to work hard to promote and market (= draw attention to and make people want) their goods in order to sell them. Political parties, charities and other organizations also use advertising. Companies advertise on the internet and there are also advertisements, usually called commercials, on radio and television. Many pages in newspapers and magazines are filled with advertisements (also called ads or, in Britain, adverts). Especially in the US, supermarkets and other stores produce leaflets, often made up of several pages, showing pictures of items that are special offers that week.Advertisements in newspapers and magazines are expensive and only the largest companies can afford to advertise their products in this way. Small companies advertise in the classified ads columns, where each advertisement consists of a few lines of text only. Shops and businesses, and individuals wanting to buy or sell used household goods, advertise in local papers and social media.The richest companies buy prime-time advertising time on television (= when people are watching the most popular TV programmes). Famous actors or singers sometimes endorse a particular product by appearing in advertisements for it. Some advertising slogans (= short phrases mentioning a product) are known by everyone, for example, ‘Have a break – have a Kit Kat'. Some advertisements are like very brief episodes of a story. Tobacco advertising is now banned on radio and television in Britain and the US. Advertisers have no influence over the people who make programmes, even if they help pay for the programmes through sponsorship. There is, however, an increasing amount of product placement, where firms pay for their products to be shown in films or television programmes. In the US some commercials are national, others are shown only in a particular area. Some products are sold on smaller channels by an infomercial, a commercial that lasts half an hour or more and tries to look like an entertainment programme.Other ways of advertising include displaying large posters on hoardings or billboards (= large signs) by the side of roads. Flyers (= small posters) advertising local events, for example, are given to people in the street or posted through doors. Restaurants advertise in theatre programmes, and shops advertise in their own magazines. There are many forms of advertising on the internet. Just as firms send junk mail to people who have not asked for it, emails are used to advertise products and services. Emails that people do not want are called spam. On internet pages advertisers use banner ads (= advertisements across the top or bottom of a page), pop-ups (= pages that open in front of the page you are looking at) and links to their own websites to attract customers. Advertisers can collect data about a user's online activity, which allows them to learn about the user's interests. As a result, they are able to direct their advertising at specific users. Advertisements are also sent to mobile phones and social media.The biggest US ad agencies have offices in New York on Madison Avenue, so Madison Avenue has come to mean 'the advertising industry'. In Britain, the advertising industry is controlled by the Advertising Standards Authority. All advertisements must be ‘legal, decent, honest and truthful ’. In the US the Federal Communications Commission makes rules about advertising. Television and radio stations are required to do some public service announcements (= commercials that give information to the community) free of charge.Many people are against advertising, partly because it adds to the cost of a product. People also say that the influence of advertising is too great, and that children, especially, want every product they see advertised. On the other hand, many people buy American newspapers on Sundays because they advertise special offers and contain coupons (= pieces of paper enabling people to buy products at a reduced price). Extra Examples- She ended up doing commercials, which ironically revived her acting career.
- She's in a commercial for cars.
- The commercial features a moody young man.
- The commercial features a teenage girl with spots.
- The company has made commercials for leading sportswear manufacturers.
Topics TV, radio and newsb1Oxford Collocations Dictionaryadjectiveverb + commercialcommercial + verb- air
- appear
- feature somebody/something
- …
commercial + nounpreposition- in a/the commercial
- commercial for
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