scattergun
adjective /ˈskætəɡʌn/
/ˈskætərɡʌn/
(British English) (North American English usually scattershot
[only before noun] /ˈskætəʃɒt/
/ˈskætərʃɑːt/
)- referring to a way of doing or dealing with something by considering many different possibilities, people, etc. in a way that is not well organized
- The scattergun approach to marketing means that the campaign is not targeted at particular individuals.