geofencing
noun /ˈdʒiːəʊfensɪŋ/
/ˈdʒiːəʊfensɪŋ/
(also geo-fencing)
[uncountable]- a technology that draws a virtual line around a physical area so that a signal can be sent to a mobile electronic device such as a phone inside this line or when this line is crossed
- Geofencing around shops means that as you pass a participating store you will receive promotional offers for goods and services within that store.