branding
noun /ˈbrændɪŋ/
/ˈbrændɪŋ/
[uncountable]- the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them
- He sees contemporary branding as ‘service with personality’.
- This marketing campaign is the most remarkable branding exercise of all time.
Oxford Collocations DictionaryBranding is used before these nouns:- campaign