brand
noun /brænd/
/brænd/
- a type of product, service, etc. made or offered by a particular company under a particular name
- a well-known brand of toothpaste
- (British English) You pay less for the supermarket's own brand.
- (North American English) You pay less for the store brand.
- luxury/premium brands
- We compared our product with the leading brands.
- How can we build our brand?
- brand loyalty (= when customers continue buying the same brand)
- brand awareness/recognition
- brand image/values
Extra ExamplesTopics Businessb1- the world's leading brand of vodka
- Our main aim is to encourage brand loyalty.
- The company's core brand value is consistency in quality and service.
- Champagne houses owe their success to brand image.
- They realize the importance of creating a consistent brand identity.
Oxford Collocations Dictionaryadjective- leading
- major
- premium
- …
- identity
- image
- name
- …
- brand of
- a particular type or kind of something
- an unorthodox brand of humour
- I don’t think Bertha would appreciate your particular brand of sympathy.
Extra Examples- This brand of rhythm and blues was different in several ways.
- They developed their own brand of communism.
- She has her own unique brand of humour.
- His brand of sarcasm was well-known.
- his particular brand of comedy
Oxford Collocations Dictionaryadjective- particular
- peculiar
- special
- …
- a mark made with a piece of hot metal, especially on farm animals to show who owns themTopics Farmingc2
Word OriginOld English brand ‘burning’, of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark permanently with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th cent.), which developed in to sense (1) (early 19th cent.).