soft-launch
verb /ˈsɒft lɔːntʃ/
/ˈsɔːft lɔːntʃ/
(business)Verb Forms
| present simple I / you / we / they soft-launch | /ˈsɒft lɔːntʃ/ /ˈsɔːft lɔːntʃ/ |
| he / she / it soft-launches | /ˈsɒft lɔːntʃɪz/ /ˈsɔːft lɔːntʃɪz/ |
| past simple soft-launched | /ˈsɒft lɔːntʃt/ /ˈsɔːft lɔːntʃt/ |
| past participle soft-launched | /ˈsɒft lɔːntʃt/ /ˈsɔːft lɔːntʃt/ |
| -ing form soft-launching | /ˈsɒft lɔːntʃɪŋ/ /ˈsɔːft lɔːntʃɪŋ/ |
- soft-launch something to make a product or service available in a limited way in advance of a full launch
- The site was soft-launched last year, ahead of a full release in 2021.