marketing
noun /ˈmɑːkɪtɪŋ/
/ˈmɑːrkɪtɪŋ/
[uncountable]- the activity of presenting, advertising and selling a company’s products or services in the best possible way
- a marketing campaign/strategy
- a marketing manager/director/department
- digital/internet/online marketing
- Direct marketing already provides a number of ways to target specific individuals.
- They hope to creat a buzz through viral marketing.
- She works in sales and marketing.
- marketing of something The marketing of produce by village women has brought economic benefits.
- This law regulates the sale and marketing of food on a statewide basis.
- Clients hired us to handle their online marketing.
- Persuasion is one of the most valuable skills in marketing.
- A printed newsletter is still an excellent marketing tool.
- We have a different marketing plan for each of our channels.
- The latest campaign is a joint marketing effort by dairy processors.
- a clever marketing ploy
Wordfinder- advertise
- cold-calling
- leaflet
- mailing
- mailshot
- marketing
- poster
- product placement
- prospectus
- publicize
Collocations BusinessBusinessRunning a businesssee also direct marketing, viral marketing- buy/acquire/own/sell a company/firm/franchise
- set up/establish/start/start up/launch a business/company
- run/operate a business/company/franchise
- head/run a firm/department/team
- make/secure/win/block a deal
- expand/grow/build the business
- boost/increase investment/spending/sales/turnover/earnings/exports/trade
- increase/expand production/output/sales
- boost/maximize production/productivity/efficiency/income/revenue/profit/profitability
- achieve/maintain/sustain growth/profitability
- cut/reduce/bring down/lower/slash costs/prices
- announce/impose/make cuts/cutbacks
- break into/enter/capture/dominate the market
- gain/grab/take/win/boost/lose market share
- find/build/create a market for something
- start/launch an advertising/a marketing campaign
- develop/launch/promote a product/website
- create/generate demand for your product
- attract/get/retain/help customers/clients
- drive/generate/boost/increase demand/sales
- beat/keep ahead of/out-think/outperform the competition
- meet/reach/exceed/miss sales targets
- draw up/set/present/agree/approve a budget
- keep to/balance/cut/reduce/slash the budget
- be/come in below/under/over/within budget
- generate income/revenue/profit/funds/business
- fund/finance a campaign/a venture/an expansion/spending/a deficit
- provide/raise/allocate capital/funds
- attract/encourage investment/investors
- recover/recoup costs/losses/an investment
- get/obtain/offer somebody/grant somebody credit/a loan
- apply for/raise/secure/arrange/provide finance
- lose business/trade/customers/sales/revenue
- accumulate/accrue/incur/run up debts
- suffer/sustain enormous/heavy/serious losses
- face cuts/a deficit/redundancy/bankruptcy
- file for/ (North American English) enter/avoid/escape bankruptcy
- (British English) go into administration/liquidation
- liquidate/wind up a company
- survive/weather a recession/downturn
- propose/seek/block/oppose a merger
- launch/make/accept/defeat a takeover bid
Extra ExamplesTopics Businessb1, Jobsb1- Digital marketing has emerged as the front line for driving brand awareness, engagement and loyalty.
- A marketing campaign targeting wholesalers, retailers and consumers is in full swing.
- Tutors are available to talk about careers in marketing, advertising or journalism.
- We could get more sales through better marketing.
- The company has done some aggressive marketing of the new model.
- Online marketing has broken down barriers.
- He works with small businesses to make online marketing profitable.
- The marketing of this film was flawed, and cost it the audience it deserved.
- We don't have a huge marketing budget and rely on word-of-mouth.
Oxford Collocations Dictionaryadjective- clever
- effective
- good
- …
- do
- improve
- campaign
- exercise
- strategy
- …
- in marketing
- through marketing
- with marketing
- …
- sales and marketing