market

noun

/ˈmɑːkɪt/

/ˈmɑːrkɪt/

Idioms

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[countable] an occasion when people buy and sell goods; the open area or building where they meet to do this
- a fruit/flower/fish market
- an antiques market
- an indoor/a street market
- market stalls/traders
- at the market We buy our fruit and vegetables at the market.
- Thursday is market day.
see also farmers’ market, flea market, meat market
Culture marketsmarketsMost people in Britain and the US buy their fresh food in supermarkets rather than traditional markets. But markets are still important to the life of many cities and towns, and farmers' markets, where local farmers and others sell produce (= fruit, vegetables, etc.) or home-made foods directly to the public, are popular.In Britain, most markets are held in the open air, in town squares or market places. They usually take place only on market day, the same day each week, and sometimes on Saturdays, and the stalls are put up for each occasion. Towns where markets have been held for many years are called market towns. Many still have a market cross, indicating where the market was originally held, or an old market hall, a covered area open at the sides. Today, markets sell flowers, fruit and vegetables, fish and meat, clothes and household goods. Markets that sell cheap second-hand goods, including clothes, jewellery and books are called flea markets.Some towns and cities in Britain and the US have a covered or indoor market. These markets are usually open more days of the week than outdoor markets and operate more like shops.The word market is sometimes used in American English to refer to any food shop. A hypermarket or superstore in both Britain and the US is a very large store or supermarket.
Extra Examples
- Every town here has its street market.
- They took the pigs to market.
- He bought the socks from a market stall in Gloucester.
- The town was granted a charter to hold a market on Fridays.
- You can buy seaweed at any local market.
- Market traders donned traditional costumes to sell their mouth-watering crepes, cheeses and wines.
Topics Shoppinga1
Oxford Collocations Dictionary
adjective
- open-air
- outdoor
- street
- …
verb + market
- hold
- go to
- take something to
- …
market + noun
- square
- town
- day
- …
preposition
- at a/the market
- in a/the market
See full entry
[singular] business or trade, or the amount of trade in a particular type of goods
- the world market in coffee
- They have increased their share of the market by 10 per cent.
- The firm will expand its size to claim more market share.
- the property/housing/job market (= the number and type of houses, jobs, etc. that are available)
- They have cornered the market in sportswear (= sell the most).
- New companies have entered the market.
- The big players still dominate the market.
Wordfinder
- boom
- business
- commerce
- embargo
- import
- market
- monopoly
- sanction
- tariff
- trade
Collocations Business
BusinessRunning a business
- buy/acquire/own/sell a company/firm/franchise
- set up/establish/start/start up/launch a business/company
- run/operate a business/company/franchise
- head/run a firm/department/team
- make/secure/win/block a deal
- expand/grow/build the business
- boost/increase investment/spending/sales/turnover/earnings/exports/trade
- increase/expand production/output/sales
- boost/maximize production/productivity/efficiency/income/revenue/profit/profitability
- achieve/maintain/sustain growth/profitability
- cut/reduce/bring down/lower/slash costs/prices
- announce/impose/make cuts/cutbacks
Sales and marketing
- break into/enter/capture/dominate the market
- gain/grab/take/win/boost/lose market share
- find/build/create a market for something
- start/launch an advertising/a marketing campaign
- develop/launch/promote a product/website
- create/generate demand for your product
- attract/get/retain/help customers/clients
- drive/generate/boost/increase demand/sales
- beat/keep ahead of/out-think/outperform the competition
- meet/reach/exceed/miss sales targets
Finance
- draw up/set/present/agree/approve a budget
- keep to/balance/cut/reduce/slash the budget
- be/come in below/under/over/within budget
- generate income/revenue/profit/funds/business
- fund/finance a campaign/a venture/an expansion/spending/a deficit
- provide/raise/allocate capital/funds
- attract/encourage investment/investors
- recover/recoup costs/losses/an investment
- get/obtain/offer somebody/grant somebody credit/a loan
- apply for/raise/secure/arrange/provide finance
Failure
- lose business/trade/customers/sales/revenue
- accumulate/accrue/incur/run up debts
- suffer/sustain enormous/heavy/serious losses
- face cuts/a deficit/redundancy/bankruptcy
- file for/ (North American English) enter/avoid/escape bankruptcy
- (British English) go into administration/liquidation
- liquidate/wind up a company
- survive/weather a recession/downturn
- propose/seek/block/oppose a merger
- launch/make/accept/defeat a takeover bid
see also labour market
Extra Examples
- A relatively small group of collectors drives the art market.
- Organic product lines have expanded from serving a small niche market.
- Their books were geared to a mass market.
- Lenders have flooded the market with easy credit.
- Markets evolve in response to consumer demands.
- They seem to have identified a gap in the market.
- Rising mortgage rates will price some people out of the market.
- We will charge whatever the market will bear.
Topics Moneyb1
Oxford Collocations Dictionary
adjective
- competitive
- active
- booming
- …
verb + market
- put something on
- come on
- come onto
- …
market + verb
- open up
- boom
- grow
- …
market + noun
- price
- value
- conditions
- …
preposition
- in a/the market
- into a/the market
- on the market
- …
phrases
- be in the market for something
- the bottom drops out of the market
- the bottom falls out of the market
- …
See full entry
[countable] a particular area, country or section of the population that might buy goods
- The Chinese market has opened up recently.
- Expansion into the global market brings more risk.
- They supply beef to the domestic market.
- The young, health-conscious female consumer is our target market.
see also common market
Extra Examples
- Emerging markets in Asia and Latin America represent the best export opportunities for us.
- They're hoping to get into the Far Eastern market.
- The disks are designed for professional applications, rather than the consumer market.
- There is not a broad commercial market for these prints.
- Giving away free toys is a popular way to tap the family market.
- Both products are targeting the same market.
- Single professionals with no children are a lucrative market.
- The company has established new markets in China, Bermuda and Algeria.
Topics Moneyb1
Oxford Collocations Dictionary
adjective
- big
- broad
- good
- …
verb + market
- create
- target
- reach
- …
market + verb
- expand
- grow
- shrink
- …
market + noun
- segment
- niche
- research
- …
preposition
- market for
See full entry
[singular] market (for something) the number of people who want to buy something synonym demand
- a growing/declining market for second-hand cars
- There's not much of a market for tourist art on the island.
- New Zealand is competing in an international market for medical graduates.
see also market research, mass-market
Oxford Collocations Dictionary
adjective
- big
- broad
- good
- …
verb + market
- create
- target
- reach
- …
market + verb
- expand
- grow
- shrink
- …
market + noun
- segment
- niche
- research
- …
preposition
- market for
See full entry
(often the market)
[singular] people who buy and sell goods in competition with each other
- The market will decide if the TV station has any future.
- a market-based/market-led/market-driven economy
- innovative products at the forefront of market trends
see also black market, free market, grey market, market forces, open market
Extra Examples
- He believes that regulating the market is a good thing.
- Some services cannot be left to the market.
Oxford Collocations Dictionary
verb + market
- leave something to
- regulate
- deregulate
- …
market + noun
- forces
- economy
- economics
- …
See full entry
(also stock market)
[countable] the business of buying and selling shares in companies and the place where this happens; a stock exchange
- the futures market
- a market crash
- The market closed weaker.
- The markets reacted quickly to the negative publicity.
see also bear market, bull market, capital market, money market
Extra Examples
- The market was down 15 per cent.
- He believes oil stocks will outperform the market over the next 12 months.
- Government attempts to manipulate currency markets tend to backfire.

Word OriginMiddle English, via Anglo-Norman French from Latin mercatus, from mercari ‘buy’, from merx, merc- ‘merchandise’.

Idioms

a buyer’s market

a situation in which there is a lot of a particular item for sale, so that prices are low and people buying have a choice
- In a buyer's market, the commodity is plentiful and so its price is not high.
Topics Preferences and decisionsc2

in the market for something

interested in buying something
- I'm not in the market for a new car at the moment.

on the market

available for people to buy
- to put your house on the market
- The house came on the market last year.
- There are hundreds of different brands on the market.
Topics Businessc1

on the open market

available to buy without any limits

play the market

to buy and sell stocks and shares in order to make a profit
- He is a skilled investor who knows how to play the market—and win.

price yourself/something out of the market

to charge such a high price for your goods, services, etc. that nobody wants to buy them
- Some leading UK firms are pricing themselves out of the market.

a seller’s market

a situation in which people selling something have an advantage, because there is not a lot of a particular item for sale, and prices can be kept high
- In a seller’s market, demand exceeds supply, and prices are high.

take something off the market/shelves

to stop something from being sold
- The slimming pills were taken off the market.
- Thousands of egg products were taken off the shelves following the health scare.

market

verb

/ˈmɑːkɪt/

/ˈmɑːrkɪt/

Verb Forms

present simple I / you / we / they market	/ˈmɑːkɪt/ /ˈmɑːrkɪt/
he / she / it markets	/ˈmɑːkɪts/ /ˈmɑːrkɪts/
past simple marketed	/ˈmɑːkɪtɪd/ /ˈmɑːrkɪtɪd/
past participle marketed	/ˈmɑːkɪtɪd/ /ˈmɑːrkɪtɪd/
-ing form marketing	/ˈmɑːkɪtɪŋ/ /ˈmɑːrkɪtɪŋ/

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to advertise a product in a particular way in order to make people want it synonym promote
- market something The company utilizes every media tool available to market its products.
- The drug had been successfully marketed in Germany.
- market something as something It is marketed as a low-alcohol wine.
- market something to somebody School meals need to be marketed to children in the same way as other food.
see also marketing
Culture advertisingadvertisingMost companies in Britain and the US have to work hard to promote and market (= draw attention to and make people want) their goods in order to sell them. Political parties, charities and other organizations also use advertising. Companies advertise on the internet and there are also advertisements, usually called commercials, on radio and television. Many pages in newspapers and magazines are filled with advertisements (also called ads or, in Britain, adverts). Especially in the US, supermarkets and other stores produce leaflets, often made up of several pages, showing pictures of items that are special offers that week.Advertisements in newspapers and magazines are expensive and only the largest companies can afford to advertise their products in this way. Small companies advertise in the classified ads columns, where each advertisement consists of a few lines of text only. Shops and businesses, and individuals wanting to buy or sell used household goods, advertise in local papers and social media.The richest companies buy prime-time advertising time on television (= when people are watching the most popular TV programmes). Famous actors or singers sometimes endorse a particular product by appearing in advertisements for it. Some advertising slogans (= short phrases mentioning a product) are known by everyone, for example, ‘Have a break – have a Kit Kat'. Some advertisements are like very brief episodes of a story. Tobacco advertising is now banned on radio and television in Britain and the US. Advertisers have no influence over the people who make programmes, even if they help pay for the programmes through sponsorship. There is, however, an increasing amount of product placement, where firms pay for their products to be shown in films or television programmes. In the US some commercials are national, others are shown only in a particular area. Some products are sold on smaller channels by an infomercial, a commercial that lasts half an hour or more and tries to look like an entertainment programme.Other ways of advertising include displaying large posters on hoardings or billboards (= large signs) by the side of roads. Flyers (= small posters) advertising local events, for example, are given to people in the street or posted through doors. Restaurants advertise in theatre programmes, and shops advertise in their own magazines. There are many forms of advertising on the internet. Just as firms send junk mail to people who have not asked for it, emails are used to advertise products and services. Emails that people do not want are called spam. On internet pages advertisers use banner ads (= advertisements across the top or bottom of a page), pop-ups (= pages that open in front of the page you are looking at) and links to their own websites to attract customers. Advertisers can collect data about a user's online activity, which allows them to learn about the user's interests. As a result, they are able to direct their advertising at specific users. Advertisements are also sent to mobile phones and social media.The biggest US ad agencies have offices in New York on Madison Avenue, so Madison Avenue has come to mean 'the advertising industry'. In Britain, the advertising industry is controlled by the Advertising Standards Authority. All advertisements must be ‘legal, decent, honest and truthful ’. In the US the Federal Communications Commission makes rules about advertising. Television and radio stations are required to do some public service announcements (= commercials that give information to the community) free of charge.Many people are against advertising, partly because it adds to the cost of a product. People also say that the influence of advertising is too great, and that children, especially, want every product they see advertised. On the other hand, many people buy American newspapers on Sundays because they advertise special offers and contain coupons (= pieces of paper enabling people to buy products at a reduced price).
Extra Examples
- They manufacture and market sports and fitness products.
- Librarians seek new ways to market their services.
- The chemical is marketed under the name Calicide.
- Banks were accused of aggressively marketing credit cards and auto loans.
- The printer is being selectively marketed in a handful of countries.
- The ‘holiday village’ idea is being heavily marketed in the United Kingdom.
- The brand is marketed by Forest Farms, one of the regional dairy cooperatives.
- It will be marketed as a tonic for the elderly.
- Nintendo is trying to market its games to parents.
- The company is not actively marketing its products to schools.
Topics Businessb1
Oxford Collocations Dictionary
adverb
- commercially
- heavily
- effectively
- …
preposition
- as
- through
- to
- …
See full entry
to offer a product for sale synonym sell
- Many farmers have taken steps to directly market their meat to consumers.
- All her products are marketed online on her website.
- They are currently marketing a three-bedroom house requiring modernization.
Topics Businessb1

Word OriginMiddle English, via Anglo-Norman French from Latin mercatus, from mercari ‘buy’, from merx, merc- ‘merchandise’.