ploy
noun /plɔɪ/
  /plɔɪ/
- words or actions that are carefully planned to get an advantage over somebody else synonym manoeuvre
- a clever marketing ploy
 - ploy to do something It was all a ploy to distract attention from his real aims.
 - ploy for doing something a ploy for deflecting criticism
 
Extra Examples- Don't take any notice of her—it's just a ploy.
 - It was a deliberate ploy to smear his opponents.
 - Maybe it's a ploy to throw us off our guard.
 
Oxford Collocations Dictionaryadjective- clever
 - effective
 - good
 - …
 
- resort to
 - try
 - devise
 - …
 
- work
 
- ploy for
 
Word Originlate 17th cent. (originally Scots and northern English in the sense ‘pastime’): of unknown origin. The notion of “a calculated plan” dates from the 1950s.