folky
adjective /ˈfəʊki/
  /ˈfəʊki/
(also folksy)
- (especially North American English) simple, friendly and informal
- They wanted the store to have a folky, small-town image.
 
 - (sometimes disapproving) done or made in a traditional style that is supposed to be typical of simple customs in the past, but sometimes in a false or artificial way
- a folky ballad