ASA
abbreviation /ˌeɪ es ˈeɪ/
/ˌeɪ es ˈeɪ/
- Advertising Standards Authority(an organization in the UK that controls the standard of advertising)CultureThe ASA checks that advertisements do not lie or make false claims about a product. Anyone can ask the Advertising Standards Authority to investigate an advertisement. If there is a problem with it, the Authority may then tell the company to change or remove it.