allure
noun /əˈlʊə(r)/
/əˈlʊr/
[uncountable, singular] (formal)- the quality of being attractive and exciting
- sexual allure
- the allure of the big city
- The country has lost its allure as a destination for foreign investment.
- The film has all the nostalgic allure of fifties Paris.
- He loved the aristocracy: titles always had an allure for him.
Word Originlate Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).