a class of goods identified by name as the product of a single firm or manufacturer

a characteristic or distinctive kind

a lively brand of humour

a mark made by burning with a hot iron, or with a stamp or stencil, to identify manufacture or quality or to designate ownership, e.g. of cattle

formerly, a mark put on criminals with a hot iron

a mark conveying disgrace

the brand of poverty

a tool used to produce a brand; = branding iron

a charred or smouldering piece of wood

a flaming torch

literary a sword

So this great brand the King took, and by this will beat his foemen down — Tennyson