1. Highly attractive and able to arouse hope or desire
   "difficult to say no to an enticing advertisement"
   - alluring, beguiling, tempting

1. Provoke someone to do something through (often false or exaggerated) promises or persuasion
   - lure, tempt

See also: enticement, seductive

Type of: provoke, stimulate

• activating agent
• activation
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