1. A central issue, concern or characteristic, especially one that motivates people to make a choice

Derived forms: hot buttons

• uncompensated
• uncompetitive
• uncomplaining
• uncomplainingly
• uncomplete
• uncompleted
• uncomplicated
• uncomplimentary
• uncompounded
• uncomprehended
• uncomprehending
• uncomprehendingly
• uncomprehensible
• uncompress
• uncompromising
• uncompromisingly
• unconcealed
• unconcern
• unconcerned
• unconcernedly
• unconditional
• unconditionally
• unconditioned
• unconditioned reflex
• unconfessed