market testing
/ˌmɑːkɪt ˈtɛstɪŋ/noun
1The procedure of putting a new product on the market in a limited area in order to test the reactions of consumers.
2 British. The inviting of tenders from private enterprise for national and local government contracts, in an effort to increase efficiency and reduce public spending.
Origin
1940s. From market + testing. Compare earlier market-tested.
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