The action or activity of gathering information about consumers' needs and preferences:the company have just completed market research on a new type of organic toothpaste[as modifier]:a market-research company...
But all they can do is offer advice and information or conduct market research.
It specialises in brand development, market research and marketing strategy.
This could be in monitoring changing industry standards, or in sharing the cost of export market research.
Derivatives
market researcher
/ˌmɑːkɪt ˈriːsəːtʃə /noun...
The heart of qualitative research is still the interview: A market researcher talking to consumers in a group of 12, in smaller groups of two or three, or even one-on-one.
Tech valuations soared to 55 times trailing earnings through Dec. 7, according to Leuthold Group, a market researcher in Minneapolis.
The Cambridge, Massachusetts-based market researcher surveyed 40 managers at e-commerce companies.