Celebra
/sɪˈlɛbrə
/noun [mass noun] trademark
A synthetic drug used in the management of arthritic pain.It's noteworthy that American Home Products, which recently announced plans to merge with Monsanto, makes Advil, an ibuprofen-based pain reliever that Celebra may ultimately render obsolete....
- With visions of $5 billion or more in potential sales over the first five years, drug companies are racing to get their own versions of these superaspirins to market first - a race that Monsanto's Celebra is likely to win. If approved by the FDA, Celebra could be available as early as next year.
- The potential for Celebra in terms of reduced inflammation, symptomatic pain relief, and possibly even modifying the underlying disease has swelled the expectations of those awaiting the drug's release.
Origin
1990s: an invented word.