catchword
/ˈkatʃwəːd
/noun
1A popular word or phrase encapsulating a particular concept: ‘motivation’ is a great catchword...
- The word ‘Christian’ must be more than a catchword or cliché saying!
- ‘Accountability’ is a very popular catchword within health services fields.
- But for me there was by 1938 a matching awareness that neither jobs nor peace were won by slogans or by catchwords.
Synonyms
motto, watchword, slogan, byword, catchphrase, formula, refrain, maxim, axiom, mantra, shibboleth
informal buzzword
2A word printed or placed so as to attract attention.The catchwords in the headnote say it all really.
2.1 Printing, chiefly historical The first word of a page given at the foot of the previous one.