list broking
noun [mass noun]
Trading in mailing lists for marketing or publicity by direct mail.
Derivatives
list broker
- They may also pull your address from an auction site or news group posting, purchase it from a disreputable or unsavoury list broker or trick you into replying to fraudulent e-mail messages.
- Cultivating a long-term relationship with a list broker can be a valuable use of time and marketing dollars.
- When working with a list broker, be as specific as possible regarding your target audience and the geographic area your store covers.