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单词 hype
释义

hype1

/hʌɪp /
informal
noun [mass noun]
1Extravagant or intensive publicity or promotion: his first album hit the stores amid a storm of hype...
  • From a marketing perspective fan sites and public discussion are a great source of free promotion and hype.
  • Thanks to Caleb for contacting Wrappamania and getting them a promotion with hype.
  • Of course, as with most advance marketing hype, he, or his contact more likely, neglected to mention an important fact.

Synonyms

publicity, advertising, promotion, marketing, puff, puffery, propaganda, exposure;
boost, push, fanfare, build-up
informal plug, plugging, razzmatazz, ballyhoo
1.1 [count noun] A deception carried out for the sake of publicity: is his comeback a hype?...
  • Sometimes we get carried away with a particular hype and there is not due consideration in the law.
  • There is something amiss in the hype, deception, and implicit greed surrounding the issue.
  • Like every other dotcom that was carried away by the hype, we got ahead of ourselves.
verb [with object]
Promote or publicize (a product or idea) intensively, often exaggerating its benefits: an industry quick to hype its products they were hyping up a new anti-poverty idea...
  • In fact, some people in the publishing industry think it's a great idea, sponsors buying authors to hype their products, but why stop there?
  • Willes had his supporters, even in the newsroom, and his ideas were hyped as a way to save a dying industry.
  • Nagel told us there was no point hyping a product that consumers can't yet buy.

Synonyms

publicize, advertise, promote, push, boost, merchandise, give publicity to, give a puff to, puff, puff up, build up, talk up, beat/bang the drum for
informal plug

Origin

1920s (originally US in the sense 'short-change, cheat', or 'person who cheats etc.'): of unknown origin.

Rhymes

hype2

/hʌɪp /
informal
noun
1A hypodermic needle or injection.
1.1A drug addict.Heyman hypes Jones as being mad at Undertaker for lame advice and says that Morgan was his number one Smackdown draft pick.
verb [with object]
Stimulate or excite (someone): I was hyped up because I wanted to do well

Origin

1920s (originally US): abbreviation of hypodermic.

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更新时间:2024/11/13 11:50:35