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单词 ambush marketing
释义

ambush marketing

noun [mass noun]
The practice by which a rival company attempts to associate its products with an event that already has official sponsors.Yesterday, the government announced plans to outlaw "ambush marketing" at major events....
  • A decisive factor is whether ambush marketing activities signify a serious breach of rights.
  • Ambush marketing is becoming a huge problem for every major international sporting event.
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更新时间:2024/12/26 1:21:45