The beginning of two or more words in a sentence with the same letter; alliteration.
Origin
Late 16th century. From classical Latin paromoeon similarity of sounds, in post-classical Latin especially alliteration (3rd cent.) from Hellenistic Greek παρόμοιον, use as noun of neuter of ancient Greek παρόμοιος closely resembling from παρα- + ὅμοιος like.