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单词 brand extension
释义

brand extension

noun
An instance of using an established brand name or trademark on new products, so as to increase sales.Gore followed with GoreTex, the monster brand extension that produces waterproof, breathable fabrics....
  • However, he does voice strong - and often controversial - opinions on the issues of growth, brand management and brand extension.
  • They don't just want the 30th brand extension of some established service.
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更新时间:2024/12/23 9:29:19