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soft launchnounThe release of a new product or service to a restricted audience or market in advance of a full launch: the device has been in development for three years and is finally ready for a soft launch...- There will be a soft launch in January, with a UK debut in March.
- BT Retail has signed up around 35,000 no-frills, access-only BT Broadband customers since its soft-launch in the summer.
- Immediately after its soft launch in March, the service delivered 40 impressions per month and provided access to more than 25 million customers.
verb (soft-launch) [with object]Release (a new product or service) to a restricted audience or market in advance of a full launch: the site was soft-launched on Sunday 16 November...- UK Broadband soft-launched its wireless broadband service in May this year.
- Since getting developer support while keeping a lid on details of the product would be impossible, Handspring soft-launched Visor in September.
- Originally soft-launched in June 2000, YOUtopia.com relaunched earlier this year with backing from BMG Entertainment.
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