book-building
/ˈbʊkˌbɪldɪŋ/noun
1The art or practice of writing or compiling books.
- Frequently used in comparisons with architecture, or with depreciative connotations, implying a process that is laborious or mechanical..
2 Stock Market. The activity or process of compiling in advance a register of demand for a new issue, by negotiating with (usually institutional) investors to establish the quantity for which they would be willing to subscribe, and at what price.
- Book-building is principally used for initial public offerings where there is some difficulty in establishing the market price or level of demand..
Origin
Late 18th century (in an earlier sense). From book + building.