Piggly Wiggly
/ˌpɪɡ(ə)liˈwɪɡ(ə)li/ /ˌpɪɡliˈwɪɡli/US
noun
A type of self-service grocery store. Also in extended use.
- A trademark in the U.S..
Origin
Early 20th century; earliest use found in Printers' Ink. Apparently arbitrarily from pig + -ly + wiggly. The word was coined by Clarence Saunders, U.S. merchant and entrepreneur, who founded the company in 1916.