blandishment
/ˈblandɪʃm(ə)nt
/noun (often blandishments)
A flattering or pleasing statement or action used as a means of gently persuading someone to do something: the blandishments of the travel brochure...
- Despite all his blandishments, threats and persuasion, he did not get his heart's desire.
- It should not be enough that he was subjected to blandishments and payment in order to persuade him to give evidence.
- For the moment he has been resisting the president's blandishments and coaxing on the war policy.
Synonyms
flattery, cajolery, coaxing, wheedling, honeyed words, smooth talk, soft words, blarney;
fulsomeness, simpering, fawning, toadying, ingratiating, ingratiation, currying favour, inveiglement;
charm offensive
informal sweet talk, soft soap, smarm, spiel, ego massage, buttering up, cosying up, cuddling up
British informal flannel
Australian/New Zealand informal guyver, smoodging
archaic glozing, lip salve, cajolement