simples
/ˈsɪmp(ə)lz
/exclamation British informal
Used to convey that something is very straightforward: So if you don’t like the store, don’t shop there! Simples!...
- Obey the law and the rules and you won't get a ticket - simples!
- I always record the ITV program so that I can fast forward over the ads - simples!
- Simples, don't watch trash like this and the stations will stop broadcasting it - it's in your own hands people!
Origin
Early 21st century: popularized by its use as the catchphrase of a meerkat character in advertisements for the price comparison website comparethemarket.com.