单词	showrooming
释义	showrooming /ˈʃəʊruːmɪŋ / noun [mass noun] informal The practice of visiting a shop or shops in order to examine a product before buying it online at a lower price: according to one recent survey, nearly half of shoppers were engaging in showrooming during the holiday season... Of course, showrooming isn't the only force to blame for the pressure facing big box retailers. John Zhang suggests that showrooming may also prompt some retailers to completely rethink their business model. In a recent poll, roughly 40% of all U.S. consumers admitted to showrooming - using brick-and-mortar stores to check out products they intend to buy cheaper online, usually with free shipping. Derivatives showroomer noun ... Some retailers have tried to compete with showroomers by reducing prices. Savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores. The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers.
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