shoppable
/ˈʃɒpəb(ə)l
/adjective
1(Of a shop) easy or enjoyable to shop in; conducive to shopping: such a set-up may even make the stores more shoppable by moving the queues out of the aisles of merchandise....
- The big thing right now is creating the shoppable shop; a lot of work has been done on understanding how people choose things, then laying the store out accordingly.
- We think that we can make a really shoppable, interesting, hip store there.
- We will provide a more shoppable store environment for our customers.
2Denoting or relating to a piece of online content featuring products that are available for immediate purchase via links within the content itself: both brands recently launched shoppable YouTube videos magazines can make both advertisements and original content shoppable...
- The women said using technology to make the magazine completely shoppable was a priority.
- They needed to make beautifully produced, responsive content that was also shoppable.
- Bamber, head of sales, strategy and innovation, told Marketing the supermarket would launch shoppable videos "imminently".
2.1Denoting a product that can be bought via a link within a piece of online content: every item in the video is clickable, shareable, and shoppable...
- You don't just have to watch the action unfold; we've rounded up the looks we can't wait to mimic - and they're shoppable right here.
- It's not often that the looks at a swanky celebrity dinner are actually shoppable - and affordable!
- Our go-to funnyman is back, and besides the laughs, we've even got some NYE outfit ideas for you that are shoppable below!
Derivatives
shoppability
/ noun ...- Now, the blog is customized with integrated shoppability.
- I think shoppability is the future of blogs and will make them more relevant.
- TV has been chasing shoppability for years but now, as technology - and viewer/consumer behavior - has evolved, the promise can finally be realized.
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