ad captandum vulgus
/ˌad kapˌtandəm ˈvʌlɡəs/adverb
So as to win over or capture the minds and attention of the mass of ordinary people.
Origin
Early 18th century. From post-classical Latin ad captandum vulgus from classical Latin ad + captandum, neuter of the gerundive of captāre to entice, allure + vulgus.