rush release1
/rʌʃ rɪˈliːs/originally US
noun
The action or an instance of producing and marketing a film, music recording, or other product in the shortest possible time; a product released in this way.
Origin
1930s; earliest use found in The Los Angeles Times. From rush + release.
rush-release2
/rʌʃ rɪˈliːs/originally US
verb
[with object] To produce and market (a film, music recording, or other product) in the shortest possible time.
Origin
1960s; earliest use found in Chicago Daily Defender. From rush release.