own-label 
noun British
Another term for own brand. [as modifier]: a leading manufacturer of own-label breakfast cereals...
- Similarly, Turkish manufacturers marketed their own-label jeans under foreign-sounding brands, such as Moment Jeans or Pyramid Jeans, as if they were imported.
- As own-label has grown, brands have been squeezed off the supermarket shelves.
- Most own-labels in both the food and drink sectors have improved over the last ten years, and now the best often compete with the brand leaders - as well as being a good deal cheaper.