rotogravure
/ˌrəʊtə(ʊ)ɡrəˈvjʊə
/noun [mass noun]
1A printing system using a rotary press with intaglio cylinders, typically running at high speed and used for long print runs of magazines and stamps: we would love to find a sheet suitable for rotogravure that is not exorbitantly priced...
- We operate out of two technologically advanced converting facilities, offering customers a choice of rotogravure or modified flexographic printing up to 10 colors.
- Printing processes, including lithographic, flexographic and more advanced rotogravure, now can accommodate up to 10 colors and metallic inks.
- Operating out of two facilities in Farmingdale, the company prints up to ten colors in either rotogravure or modified flexographic.
1.1 [count noun] chiefly North American A sheet or magazine printed with the rotogravure system, especially the colour magazine of a Sunday newspaper: you could go to the races in it and get your picture in the rotogravure [as modifier]: the rotogravure section of the Sunday World
Origin
Early 20th century: from German Rotogravur, part of the name of a printing company.