watchword
/ˈwɒtʃwəːd
/noun
1A word or phrase expressing a person’s or group’s core aim or belief: on all educational fronts, innovation was the watchword...
- Indeed, since the Supreme Court handed the presidency to Bush the watchwords of the Democratic Party have been bipartisanship and reconciliation.
- So I would say that the words ‘electoral integrity’ have not been the watchwords of this Government.
- Its watchwords are free markets, privatisation, deregulation, flexibility, downsizing.
Synonyms
guiding principle, slogan, motto, maxim, axiom, mantra, truism, catchword, catchphrase, catchline, sound bite, byword, battle/rallying cry, formula, refrain, saying
informal buzzword
1.1 archaic A military password.
- nonconsecutive
- nonconsecutively
- non-consensual
- non-consent
- non-consenter
- non-consenting
- non-consequence
- non-conservative
- non-consumption
- non-contact
- non-contact time
- non-contagion
- non-contagionist
- non-contagious
- non-contemporaneity
- non-contemporaneous
- non-content
- non-contentious
- non-contingent
- noncontradiction
- noncontradictory
- non-contributory
- non-controversial
- non-conviction
- non-cooperate