rock-bottom
/rɒkˈbɒtəm
/adjective
1At the lowest possible level: rock-bottom prices...
- Book value represents a rock-bottom price for the concrete things a company owns, and Eley sees that as a good value gauge.
- He had already been thinking of striking out on his own and had bought a broken-down spray rig for the rock-bottom price of $400 and fixed it himself.
- Profits might also be improved if a new owner invested in a ‘tank wagon’ that would permit the company to pick up its own fuel and allow it to shop even more aggressively for rock-bottom prices.
1.1Fundamental: a pure, rock-bottom kind of realism
noun
(rock bottom) The lowest possible level: morale was at rock bottom their relationship hit rock bottom...
- When the boomers are gone, the Academy Awards will hit a much-needed rock bottom.
- Like the best Shakespearean tragedies, each player is set up carefully, so that each one causes as much damage as possible on the way down to rock bottom.
- By 1992, the Nunez family had hit rock bottom, in debt and living off of their credit cards.
