goodwill
/ɡʊdˈwɪl
/noun [mass noun]
1Friendly, helpful, or cooperative feelings or attitude: the scheme is dependent on goodwill between the two sides [as modifier]: a goodwill gesture...
- You are generous and giving as you share goodwill and hospitality with friends and loved ones.
- A light and playful rather than heavy and serious attitude brings success and goodwill.
- The man himself puts everything down to the co-operation and goodwill of the stars.
Synonyms
benevolence, compassion, kind-heartedness, big-heartedness, goodness, kindness, kindliness, consideration, charity;
cooperation, collaboration, friendliness, thoughtfulness, decency, amity, sympathy, understanding, amenability, neighbourliness, mutual support
2The established reputation of a business regarded as a quantifiable asset and calculated as part of its value when it is sold.In fact I appeared in the subsequent valuation test case which valued that goodwill....
- In some cases, the only chargeable asset to transfer on incorporation is goodwill.
- Others have sold at a loss, or at a figure which does not reflect the value of the goodwill.
